Creative Director & Creative Strategist

From Strategy to Execution –
Helping companies create content that helps people
connect with their brand naturally.
I use empathy and the art of listening to produce meaningful creative experiences.
I adopt a hands-on approach and help you with content-, channel- & creative strategy to creative direction with 12+ years of experience in both digital and print (OOH)
Discovery: 
target group insight research, competition research.
trend research, facilitating Interviews and workshops.
Understanding user behaviours.

Define:
Creative & Content strategy, creative production budget planning.

Consulting: 
Employer branding topics and strategy,
Brand- and content strategy, 
Social media topics and trends, digital story-telling
Emerging marketing technologies and development.
(Always with DE&I in mind)
Create:
Creative direction art & creative concept and art-direction
Marketing campaign development, prototype and implementation

- Leading creative teams.
- Develop the right marketing campaign and design. 
- Very experienced in the whole ideation process:
- From idea generation to evaluation, prototypes, execution and implementation. 
- developing creative concepts, creating idea maps, including visuals boards for creatives 
Management:
This is one of, if not the most, essential part of the creative process.

- Manage teams and team development, a deep understanding of DE&I
- communicate the shared vision to team members and relevant stakeholders,
- Exemplary experience in communicating with sales teams and executive-level stakeholders 
& including international clients from Germany, US, UK, China & Africa,
- Immense experience in nurturing creatives and client relationships,
- ability to navigate complex and fast-paced environments
Here is a list of brands that I have helped in the past.
Back to Top