The Audience Pulse: Global corporate transformations often fail to resonate because internal initiatives feel fragmented, overly administrative, and disconnected from the daily experience of employees.
The Goal: Harmonize global HR and People Development workstreams (Careers, Learn, Culture, Perform, Talent, Develop) under one cohesive, engaging narrative to drive adoption across international teams.
The Core Idea: "Navigating Our Future. Together"—translating complex organizational transformation into an intuitive visual ecosystem using dynamic motion circles and workstream-specific color coding.
Deliverables: Overarching Change Campaign Narrative, Internal Branding Guidelines, Modular Presentation & Toolkit Architecture, Workstream Design Systems, and Global Stakeholder Communications.
Role:
Internal Communication Streamlining Framework.
Development of "Navigating our Future Together - Umbrella"
Development of a 6 Pillar internal communication stream structure: Careers, Learn, Culture, Perform, Talent, Develop
Driving the Umbrella through all Stakeholders
Creative Lead and briefing Designers at Fork Unstable Media
Development of "Navigating our Future Together - Umbrella"
Development of a 6 Pillar internal communication stream structure: Careers, Learn, Culture, Perform, Talent, Develop
Driving the Umbrella through all Stakeholders
Creative Lead and briefing Designers at Fork Unstable Media
