For the Launch of the Zeiss Batis Mirrorless Lenses.
To cater to a photographer audience that is not easily swayed by marketing slogans but cares more about authenticity and real-life application. We decided to show rather than tell.
We invited one of the community's famous photographers and bloggers, Christian Dandyk, to Rügen, Germany, to explore first-hand what it feels like to use the Zeiss mirrorless lenses. We accompanied him on his journey, documenting his first experiences with the new lenses.
We titled it: THE NEW PRO ERA.
This one is special to me because it was my first real video directing gig. I worked with MarkenFilm and great DOP.
