For decades, scientists have been working to figure out the formula for beauty. With their ceramide ingredients, Evonik is unlocking it. Our campaign positions the company as an industry leader for cosmetic ingredients by zooming in on the facts. Headlines centre around surprising data and impressive numbers graphically emphasized. The result is a mixture of art and science.
The campaign was designed and deployed for the German, English, French and Chinese market.
The benefits of Ceramide are diverse and technical. We created a set of Assets to work on the leading social media channels. We created a hero video piece that turned technicalities into emotionally digestible content for the target audience. Moreover, We designed the video to be modular enough to break it into smaller snippets that keyed in on specific benefits of ceramides. In Addition to the video snippets, we deployed key visuals, gifs and static ads,
The campaign was designed and deployed for the German, English, French and Chinese market.
The benefits of Ceramide are diverse and technical. We created a set of Assets to work on the leading social media channels. We created a hero video piece that turned technicalities into emotionally digestible content for the target audience. Moreover, We designed the video to be modular enough to break it into smaller snippets that keyed in on specific benefits of ceramides. In Addition to the video snippets, we deployed key visuals, gifs and static ads,
Role: creative strategy, planning & creative direction
Production time: 4 Months
Campaign Time: 6 Months broken down into 3 campaign phases.
Team: A Multidescipline ranging from copywriter, art director and motion designer.
Production time: 4 Months
Campaign Time: 6 Months broken down into 3 campaign phases.
Team: A Multidescipline ranging from copywriter, art director and motion designer.
