Brand Campaign for Campari Negroni.
Have you tried the Negroni before?
I remember the first time I did. It was bitter, like nothing else you could find at a typical bar anywhere.
And that never changes. Ever.
We needed a campaign and slogan that elevated the distinctive taste from everything else.
I remember the first time I did. It was bitter, like nothing else you could find at a typical bar anywhere.
And that never changes. Ever.
We needed a campaign and slogan that elevated the distinctive taste from everything else.
My Role: Fleshing out the concept.
