The warm-up before the elections.
How do you combat the decline in numbers of voters and create interest for politics across boomers, Millennials and older Gen Zs overall?
We create an awareness campaign that rejuvenates the fun and simplicity of voting. With the Tagline and hashtag #Wähldichwarm (The warm-up before the election), we inspire people with ads that animate them to vote on daily trivial things leading up to the election.
Role:
Leading a cross-functional team on concept and strategy to win the pitch.
Campaign was then executed by the creative team.
Campaign was then executed by the creative team.
Results:
an increase of voters by 6,5 % compared to 2015.
Moreover, an overall increase in voting and voter engagement in districts like Altona, Barmbek-Uhlenhorst-Dulsberg and Hamburg-Mitte by 9%.
Moreover, an overall increase in voting and voter engagement in districts like Altona, Barmbek-Uhlenhorst-Dulsberg and Hamburg-Mitte by 9%.
SoMe: more than 76.000 #wähldichwarm Posts & 3,7 Mio Impressions.
