A technology-driven employee-brand connection.
How does one connect new Audi employees to the newly developed brand core values?
By inviting them to an experience that connects them with the Audi brand.
By inviting them to an experience that connects them with the Audi brand.
'AudiBrandExperience reloaded' is an experience framework that connects digital e-learning, hyper localization and gamification elements to create a whole new dimension of brand experience.
My role:
Flesh out the overall creative concept, linking the on-location event experience with the digital off location content and gamified experience.
Create a content roadmap and message hierarchy for the employees along the three key milestones: pre-event, event phase and post-event phase.
Give creative direction to a cross-functional team ranging from copywriter, art directors to UX-, UI designers and developers.
Client: Audi
Agency: Philipp und Keuntje GmbH
Flesh out the overall creative concept, linking the on-location event experience with the digital off location content and gamified experience.
Create a content roadmap and message hierarchy for the employees along the three key milestones: pre-event, event phase and post-event phase.
Give creative direction to a cross-functional team ranging from copywriter, art directors to UX-, UI designers and developers.
Client: Audi
Agency: Philipp und Keuntje GmbH
