B2C | Panasonic Lumix Campaign | Product Launch

Lumix - Redefining a new Product segment.
Panasonic's micro four-third mirrorless cameras represent a new paradigm shift in photography. We created a global campaign that takes three photographers from different fields out of their comfort zone and sends them on an adventure through Island, Turkey and Italy.

Role: The creative concept & art direction
Client: Panasonic Europe
Agency: LLR GmbH

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